Today's core business challenges demand agile, just-in-time approaches for dissecting new and traditional data sources to rapidly isolate the changing signals from the noise.

Key messages:

• Advanced analytics increasingly help existing business move the competitive needle and help new businesses create new markets.
• Unified approaches that eliminate the need to model data and deploy infrastructure are essential to taking advantage of advanced analytics.
• Apache® Spark™ computing and an end-to-end managed cloud can help organizations break the bottlenecks to advanced analytics.