Overstock.com has billions of unique website visitors per year. In order to drive more sales and customer loyalty, Overstock set out to identify their website visitors’ propensity to purchase. Through its ecommerce website, the company captures vast amounts of weblog data — more than 5 billion page views per year.
In this eBook, learn how Overstock tackled the challenge of building a powerful One-to-One marketing engine that would bring a personalized shopping experience to their customers. Learn how Overstock:
— Unified end-to-end analytics workflow from data preparation and ETL to machine learning in production.
— Interactive workspaces have fostered a collaborative environment across data science, engineering, and analyst teams.
— Automated cluster management by simplifying infrastructure management.
— Reduced costs with one-click provisioning of clusters and auto-scaling.