Can Generative BI solve the challenge of data fluency?

Ever since Business Intelligence software emerged in the late 1990s, organizations have been grappling with a dilemma. Business people have in-depth knowledge of their field but struggle to obtain and use data for decision-making. On the other hand, data teams are fluent in tech but not necessarily in the business context. This is frequently cited as a key reason why so many BI and data projects fail.

For many, there is a ‘technical barrier’ to using data.  User adoption of BI technologies typically hovers around 15-27%. So the promise of ‘Generative BI’, using GenAI and LLMs to enable non-technical business people to analyse data through simple, natural language search, holds such potential to enable more businesses to become truly ‘data-driven’. Is Generative BI going to finally remove the technical barrier to insight for the masses?

Dael Williamson and guests Stefan Baas, Senior Director Data Analytics at Adidas, and Cindi Howson, Chief Data Strategy Officer, ThoughtSpot, discuss…

Discussion topics:

• How to build dashboards your CEO will use
• How to know if your data is ‘AI-ready’?
• What are the emerging AI-powered BI solutions, as companies look for ways to automate their data analysis processes?
• What is the future of the ‘data interface’?
• How important to success is technology versus organizational readiness and data culture?

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