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According to McKinsey, 78% of people said personalised content made them more likely to repurchase from a brand. Deloitte also reported that 90% of customers find personalised marketing appealing, and hyper-personalised marketing will soon become an essential part of any marketing strategy.

In this webinar on hyper-personalisation in the Financial Services and Insurance sector, we’ll learn from industry leaders, Junta Nakai, Head of Financial Services at Databricks, and David Vopelka, AI in Financial Services Lead at DataSentics, an Atos company, on how to improve customer experience and business results using data and AI. They'll also be sharing real-world use cases and insights on how to revolutionise customer engagement, drive growth and stay ahead of the curve in the digital age.

In this session, discover how hyper-personalisation leads to: 

• Improved customer experience: With insights, businesses can tailor processes and products to customers’ specific needs and preferences, enabling upselling, cross-selling or better retention
• Increased efficiency: By understanding customers, companies can target marketing more precisely, increasing efficiency and reducing costs
• Higher revenues through improved customer satisfaction and loyalty

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