Smarter Marketing With Data Science

Radius is a Marketing Intelligence platform that processes billions of data points. Previously, Radius used Amazon Elastic MapReduce to process data which hampered team effectiveness, code maintainability, and ability to test new methods. With Databricks, Radius reduced data processing time from days to hours and improved team effectiveness tremendously.

Benefits gained:

  • Dramatic increase in overall team effectiveness.
  • Improved codebase maintainability.
  • Focus on data science instead of performance optimizations.

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