Executive Webinar 

Now Available On-Demand

Hosted & Moderated by:

Developing next-generation customer experiences (NGCX) is now essential for businesses to stimulate differentiation and increase sales in an increasingly competitive market.CIO 2024 survey found enhancing the CX to be one of the APAC CEO’s top priorities and among the top five business initiatives driving IT investments.

Right now, there is a major paradigm shift when considering how organizations are unlocking the next tier of data-driven customer experiences. Traditional CDPs and MarTech platforms may still have a hold in enabling organizations to leverage insights, yet the speed of innovation in utilizing data, through analytics, Machine learning, and AI (including Generative AI) is fast outpacing the capabilities of these legacy platforms.

How do IT leaders leverage modern data platforms and capabilities, including Gen AI to help their organizations enhance CX? 

Hosted by CIO Asia Chris Holmes (Editor At Large of CIO Asia), Jason Tse (Data Manager of CASETiFY)  and Nick Eayrs (VP, Field Engineering of Databricks) will discuss: 

• The use of AI in driving next generation CX with real use-cases
• Overcoming data accuracy, security and governance challenges
• How to build a strong data and AI foundation for Next-Gen CX and tools

Speakers

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