Virtual Event

Databricks best practices on leveraging data to transform your SaaS business 

December 15th, 2022 | 10:00 AM PT

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Unify your data to gain insights to accelerate sales and your business decision-making

With customer purchasing trends and consumption business models evolving, accessing all your data for accurate and real-time business insights is critical to transforming your business to win new — and retain existing — customers. 


In this seminar, you will learn about the changing trends in SaaS businesses and their customers’ buying patterns in a consumption-based world. Hear from Databricks experts on lessons learned in building a technology company and how to provide data-driven customer experiences, and gain deeper insights to forecast and accelerate sales. We will also explore use cases such as leveraging DS/ML on your single source of truth to predict and avoid customer churn and to build greater visibility into prospects’ buying propensity with architecture guidance. Plus, we’ll feature a demo of Databricks in action.


In this seminar, we will cover:

  • SaaS customer journey and buying trends and opportunities 
  • Databricks lessons learned building a data-driven technology company 
  • Use cases including: forecasting, churn prediction and buying propensity 
  • Architecture guidance and demos


Dave Conte

Chief Financial Officer, Databricks

Ron Gabrisko

Chief Revenue Officer, Databricks

Michael Schaaf

Sr. Director, Finance, Databricks

Heather Akuiyibo,

VP, Growth, Startups and Commercial at Databricks

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