With customer purchasing trends and consumption business models evolving, accessing all your data for accurate and real-time business insights is critical to transforming your business to win new — and retain existing — customers.
In this seminar, you will learn about the changing trends in SaaS businesses and their customers’ buying patterns in a consumption-based world. Hear from Databricks experts on lessons learned in building a technology company and how to provide data-driven customer experiences, and gain deeper insights to forecast and accelerate sales. We will also explore use cases such as leveraging DS/ML on your single source of truth to predict and avoid customer churn and to build greater visibility into prospects’ buying propensity with architecture guidance. Plus, we’ll feature a demo of Databricks in action.
In this seminar, we will cover:
- SaaS customer journey and buying trends and opportunities
- Databricks lessons learned building a data-driven technology company
- Use cases including: forecasting, churn prediction and buying propensity
- Architecture guidance and demos