The global COVID-19 crisis has been transforming customer’s behaviour in any aspect - digital presence, engagement patterns, buying habits. Current behaviours have no precedence and will not last long as, out of this crisis, it will evolve in a new and hard to predict “normal”. Retail and eCommerce, more than other industries, face the challenge of understanding their customers and adapting their strategies to face even faster changing scenarios.

During this webinar, Panos Athanasiou, Strategic Solution Architect, and Lorenzo Baldacci, Solution Architect, at Databricks will demonstrate how you can use Databricks - Notebooks, Spark, Delta Lake and MLflow - to understand each single one of your customers, create a tailored strategy for them, and quickly adapt to new and unpredictable scenarios you are facing nowadays.

In this webinar you will learn:

• Understand the Customer Lifetime Value for your customers
• Adapt strategy to tackle unpredictable scenarios
• Managing your ML Model Lifecycle

Featured Speakers

Lorenzo Baldacci

Solutions Architect, Databricks

Panos Athanasiou

Strategic Solutions Architect, Databricks