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With the stream wars intensifying, audiences today have more options than ever before. To win the battle for attention, Media companies need to build highly personalized, direct-to-consumer services powered by data and AI. Unfortunately, most media companies struggle to take advantage of the latest big data and machine learning techniques and tools.

Join this lunch and learn event to hear how to overcome the challenges of integrating ML into your business with a unified approach to data analytics and AI in the cloud powered by Apache SparkTM. We’ll cover popular ML use cases such as personalized recommendations, quality of service, and ad optimization, as well as share proven solution frameworks and live demos. You will also hear how Showtime, Viacom and Riot Games are using advanced analytics to improve audience engagement and reduce churn. After the event, you’ll have a chance to network with other data scientists, engineers and business leaders in the industry.

AGENDA AT A GLANCE

12:00-12:30 Registration + Networking

12:30-12:45 Innovating the Media Industry with a Unified Approach to Data Analytics and AI

12:45-1:00 Real-world ML use cases from Showtime, Viacom and Riot Games

1:00-1:30 Live Demo: Databricks for Data Science and Engineering

1:30-2:00 Networking